Across the globe, signs of optimism are abundant with expectations for a full economic takeoff and increasing business growth and revival of manufacturing and service sector. There are a number of crosscurrents to consider when navigating from the new normal to the next normal. “The Next Normal” assumes a transition period of the economies from a before COVID to after pandemic era. The emergence of a period which is definitely going to be different from the new normal and can be visualized with restructuring of business, legal and societal norms and trends that will come into sight in the post-viral era: the next normal. The COVID-19 crisis has created an imperative for business organizations to reconfigure their operations and an opportunity to transform them. The crisis sparks a wave of innovation and launches a generation of entrepreneurs.The idea that businesses should seek to serve the interests of consumers, suppliers, workers, and society, as well as shareholders, will give rise to capitalism and the interconnectedness of business and society. With good leadership, from both business and governments, the changes in productivity, green growth, medical innovation, and resiliency could provide an enduring foundation for the long term. The pandemic undoubtedly brought a lot of hardship to businesses, people profits and society but as we move forward, it has also presented us with an opportunity to take what we have learned and change the workspace forever and for the better. The revival of businesses will encounter challenges, but armed with an agile mindset and improved methods of collaboration, research and development we’ll be ready for whatever comes next. The deliberations in this conference will help to identify some of the trends that will shape the next normal. The discussions and dialogues will reflect the direction of the global economy, how business will adjust, and how society could be changed forever with focus on Rethinking the Strategies , Recovering growth and Rebuilding the global economy

The conference solicits contributions of high quality research papers and articles describing original and unpublished results of conceptual, constructive, empirical, experimental and theoretical work in all areas of Business, Economy, Commerce, Management, Medical and Pharmaceutical Sciences, Education, Agriculture, and Society to the addressed themes and topics of the conference. Abstract can be submitted at https://tinyurl.com/PUconAbstract

Link for full paper submission will be forwarded to contributors after submission of abstract.